Fan Engagement Metrics That Matter
Key fan engagement metrics include tap/interaction rates, dwell time, content completion, sharing, and conversion to purchase or action.
Quick Answer
Essential fan engagement metrics include: 1) Interaction rate — percentage of fans who engage vs. total audience, 2) Dwell time — how long fans spend with content, 3) Content completion — video watch percentage, experience completion, 4) Share rate — content shared to social or friends, 5) Return rate — fans who engage multiple times, 6) Conversion — actions taken (purchase, signup, app download), 7) Net Promoter Score — willingness to recommend, 8) First-party data capture rate — fans who provide contact info.
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