Fan Engagement Metrics That Matter
Key fan engagement metrics include tap/interaction rates, dwell time, content completion, sharing, and conversion to purchase or action.
Quick Answer
Essential fan engagement metrics include: 1) Interaction rate, percentage of fans who engage vs. total audience, 2) Dwell time, how long fans spend with content, 3) Content completion, video watch percentage, experience completion, 4) Share rate, content shared to social or friends, 5) Return rate, fans who engage multiple times, 6) Conversion, actions taken (purchase, signup, app download), 7) Net Promoter Score, willingness to recommend, 8) First-party data capture rate, fans who provide contact info.
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