Give your sponsors proof their money worked.
Vonga turns the giveaways, jersey patches, and hospitality you already sell into counted fan engagement: who tapped, what they did, and who came back. At renewal, you walk in with the count.
Sponsorship still renews on impressions.
Today
You can show how many people might have seen the logo. The giveaway, the patch, and the booth all end at the exit with nothing counted. Sponsors feel it too: 76% of US marketing leaders who sponsored sports in 2024 say they struggle to calculate the return.Forrester, Q4 2024 B2C Marketing CMO Pulse Survey
With Vonga
You can show how many people did something, how often they came back, and what happened after. That makes the sponsor easier to renew, easier to upsell, and easier to use as the reference when you sell the next partner.
One tap. Two surfaces.
A fan's night at the ballpark, then the record the sponsor gets from it. The connection between the two is the product.
Riverside Rapids and Hometown Credit Union are fictional. Every number is illustrative.
Start with something you already sell.
One sponsor, one item, counted from the first tap through the season. The surface picks the technology, a chip in a patch or a card or a printed code on a cup, and every item carries its own ID either way.
The giveaway
The first 10,000 through the gate. Each item keeps counting after fans get home, and again every time they bring it back. The sponsor's name rides on every tap.
The patch
The sponsor on the jersey, finally able to show what the placement did.
The premium card
Suite holders and top partners unlock access, and every use is recorded.
The booth
Every visitor who taps is counted, instead of guessed from foot traffic.
Walk into the renewal with the count.
The sponsor asks what they got for their money. You hand them how many fans engaged, how many came back, and what they did next. That is the meeting where a renewal becomes an upsell.
Tell us the sponsor, the item, and when the renewal lands. A person replies within two business days.