Give your sponsors proof their money worked.
Vonga turns the giveaways, jersey patches, and hospitality you already sell into counted fan engagement: who tapped, what they did, what happened after. At renewal, you bring proof, not impressions.
Sponsorship renews on impressions, not proof.
- Today
- You can show how many people might have seen the logo. The giveaway, the patch, the booth all end at the exit with nothing counted.
- With Vonga
- You can show how many people did something, how often they came back, and what happened after. Easier to renew, easier to upsell, easier to sell the next partner.
of sponsors say they cannot calculate the return on their sponsorships.
Source: Forrester, Q4 2024One tap. Two surfaces.
A fan's night at the ballpark, then the record the sponsor gets from it. The connection between the two is the product.
Riverside Rapids and Hometown Credit Union are fictional. Every number is illustrative. How it works
Start with something you already sell.
One sponsor, one activation, counted. The tap technology is chosen by the surface: a chip in a patch or a card, a printed code on a cup.
The giveaway
The first 10,000 through the gate, each one a tap waiting to happen after they get home.
The patch
The sponsor on the jersey, finally able to show what the placement did.
The premium card
Suite holders and top partners unlock access, and every use is recorded.
The booth
Every visitor who taps is counted, instead of guessed from foot traffic.
Walk into the renewal with a count, not a guess.
The sponsor asks what they got for their money. Instead of impressions and a photo recap, you hand them how many fans engaged, how many came back, and what they did next. That is the meeting where a renewal becomes an upsell.