Give your sponsors proof their money worked.
Vonga runs a season of fan rewards your sponsors pay for, on the giveaways, jerseys, ticket and hospitality credentials and venue tap points they already put their name on. Every tap is counted. You sell it as new inventory, and your partners renew with proof.
Sponsorship still renews on impressions.
Today
You can show how many people might have seen the logo. The giveaway, the patch, and the booth all end at the exit with nothing counted. Sponsors feel it too: 76% of US marketing leaders who sponsored sports in 2024 say they struggle to calculate the return.Forrester, Q4 2024 B2C Marketing CMO Pulse Survey
With Vonga
You can show how many people did something, how often they came back, and what happened after. That makes the sponsor easier to renew, easier to upsell, and easier to use as the reference when you sell the next partner.
One tap. Two surfaces.
A fan's night at the ballpark, then the record the sponsor gets from it. The connection between the two is the product.
Riverside Rapids and Hometown Credit Union are fictional. Every number is illustrative.
A season your partners pay for.
One program across every game, on one fan record. Fans earn rewards your partners fund. Partners get a season of counted engagement. You get a new line to sell.
The season program
Rewards build game by game, from the first tap to the last home date. Every tap lands on the same fan record.
New inventory
Package the program into partner deals as a line you sell and price, not a cost you carry.
The season report
Each partner sees taps, opt-ins and redemptions on their own assets, ready for the renewal meeting.
Every sponsor asset becomes a tap point.
The giveaway
The first fans through the gate, counted all season.
The patch
What the jersey placement actually did.
The premium credential
Suite and partner access, every use recorded.
The booth and concourse
Every visitor counted, not estimated.
Chips, cards or printed codes on things you already produce. No new hardware.
Start with night one.
Most teams begin with one night, sold as night one of the season. Live in days. Live counts during the event and a per-partner read-out the next morning. The season is already scoped, so a good night becomes a season without starting over.
Walk into the renewal with the count.
The sponsor asks what they got for their money. You hand them how many fans engaged, how many came back, and what they did next. That is the meeting where a renewal becomes an upsell.
Tell us the partner, the season and the renewal date. A person replies within two business days.