Insights on sponsor ROI, fan engagement, and the future of sports marketing
Your merch provider knows which fans buy jerseys every August, who orders gift sizes, and which zip codes over-index on premium items. You get a purchase order and a check. That data asymmetry is costing you more than you think.
Most sponsorship decks get ignored. The ones that close share 5 patterns, starting with proof, not logos. Here's what separates winners.
A sponsor asking for a discount isn't a sign of a failed partnership. It's a buying signal wrapped in a budget constraint. Here's how to respond without slashing your price.
Your team sold $2 million in merchandise last year. But the 40,000 fans who bought those items — where they live, what they care about, how often they wear your gear — that's the real story.
Global sports media rights hit $62 billion. But the revenue you can actually control? First-party fan data. Most teams have almost none.
Fans won't download another team app. App fatigue is real, and NFC-enabled gear gives you engagement without the download.
Most athletic programs are stuck in a measurement paradox: sponsors demand better ROI data, but traditional measurement methods can't deliver it. Here's what's actually broken—and how to fix it.
Let's show you how Vonga turns merchandise into measurable engagement.
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