76% of sponsors can't accurately calculate ROI on their partnerships. They're writing checks and hoping for the best. Vonga gives your sponsors verifiable fan engagement data from physical merchandise — the proof they've been asking for.
More than three in four sponsors report they can't accurately measure return on their sponsorship investments. They're investing on faith, not evidence.
Traditional merch activations generate zero verifiable engagement data. Logos on shirts are visible. But are fans actually seeing them? Interacting? Acting on them? Nobody knows.
Impressions estimates. Attendance figures. Logo placement photos. Sponsors nod politely but the data doesn't answer the question they're actually asking.
Not estimates. Not impressions. Verified interactions tied to real fan behavior — down to the individual tap level.
What it is: The exact number of fans who interacted with a sponsor's activation — tap events logged, timestamped, and device-verified.
Why it matters: Sponsors can't dispute a verified engagement count the way they can dispute an impressions estimate. This is real.
What it is: Geographic breakdown, engagement time patterns, device type, and behavioral segments of the fans who engaged with the activation.
Why it matters: Sponsors want to know they're reaching the right audience. This shows them exactly who engaged — not who was at the game.
What it is: When engagement happened — day by day, event by event. See peaks during specific games, announcements, or content drops.
Why it matters: Shows sponsors their activation has a lifespan beyond game day. Physical items keep getting tapped for weeks and months.
What it is: When fans tap to a sponsor's branded content — did they click through? How long did they engage? What did they do next?
Why it matters: Moves the conversation from "your logo was seen" to "here's what fans did with your activation."
What it is: Where fans were when they engaged with the sponsor's content — in-venue, at home, in other cities, across regions.
Why it matters: Sponsors targeting specific geographic markets see exactly what physical reach their activation generated.
What it is: What percentage of fans engaged with the same sponsor activation more than once? Which fans are the most loyal to the sponsor's content?
Why it matters: Repeat engagement is the strongest signal of genuine brand connection — and you can prove it now.
Your partnerships director doesn't build a report. They share a link. The sponsor logs in and sees everything in real time.
"We had 18,000 fans in attendance. Your logo was on 5,000 t-shirts. Estimated reach: 240,000 impressions across social posts featuring the event."
The sponsor politely nods. They're skeptical of "impressions." Their CFO is asking why they renewed. They open negotiations lower next year.
"Here's your portal link. You can see 2,847 verified fan interactions with your activation. 68% were in-venue. 32% happened after the game — fans at home or at work. 41% clicked through to your landing page. 12% engaged more than once."
The sponsor opens the link in the meeting. The conversation shifts from "did it work?" to "how do we scale it?" They renew at a higher rate because they can see the evidence.
Walk in with a portal link, not a deck. Let the sponsor see real engagement data from their activation while you're in the room. The conversation is different when the proof is live.
Know which sponsor activations are underperforming before season end. Adjust campaigns, update content, and fix issues while you still have games left — not after the contract year is done.
Show prospective sponsors what their activation data would look like. Benchmarks from current programs make the pitch tangible — not theoretical. Close deals with evidence of what you can deliver.
Your CMO and CFO want to know what the sponsorship program is delivering. Export the data. Build the internal deck. Prove that the partnerships team is generating measurable value.
Teams that can prove fan engagement close sponsor deals at 15–30% higher values than teams offering estimated impressions. Verified data commands a premium. That premium pays for the platform.
Show sponsors what three years of growing engagement data looks like based on your trajectory. Multi-year deals are easier to close when you can show the ROI trend — not just a single-season snapshot.
See the Vonga sponsor portal and understand exactly what your renewal conversations could look like with verified fan engagement data behind them.
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