MLS Fan Engagement & Supporter Data Platform
MLS is growing faster than ever. But most clubs don't know their fans. Vonga helps soccer clubs build the fan intelligence layer that matches the energy of supporter culture.
MLS is growing faster than ever. But most clubs don't know their fans. Vonga helps soccer clubs build the fan intelligence layer that matches the energy of supporter culture.
Attendance is up. Expansion is accelerating. Fan data infrastructure is lagging.
MLS supporter culture is among the most passionate in American sports. Tifo, supporter groups, scarf culture, match day rituals — the energy is real.
But most of that passion is anonymous to the front office. You see them in the stands. You don't know who they are.
MLS fans are younger, more diverse, and more mobile-first than fans of other major leagues. They're open to new experiences.
That demographic profile is perfect for NFC engagement — frictionless, phone-native, and instant.
Soccer merch is perfect for NFC. Fans wear it repeatedly, wave it, and engage with it all season.
The universal soccer merch item. NFC-embedded scarves fans wave, wear, and tap throughout the season. Each tap builds the fan profile.
Use case: Match day giveaway scarves that capture fan data for months.
NFC in supporter gear distributed at SG events, season ticket holder packages, and member welcome kits.
Use case: Identify your most engaged supporters by tracking kit engagement.
NFC tags at supporter section entry, merch stands, and fan zones. Tap to check in, unlock content, or earn loyalty points.
Use case: Venue-wide touchpoints that work for soccer and other events.
Whether you're an expansion club or an established one, build the fan database you need.
New markets like San Diego, Las Vegas, and future expansion cities start from zero. Build your fan database from day one with NFC-enabled merchandise.
Start capturing fans before your first match.
You have passionate fans who show up every week but aren't in your CRM. Finally identify them.
Turn anonymous attendance into identifiable fans.
Understand who your most engaged community members are. Track engagement across SG events, tifo participation, and supporter section attendance.
Build a profile of your core supporters — the ones who drive atmosphere and recruit new fans. Engage them accordingly.
Kit sponsors, sleeve sponsors, training partners — all measurable via NFC.
NFC-enabled jerseys with kit sponsor branding. Every fan tap is attributed to the sponsor — proving reach beyond impressions.
Sponsor-branded giveaways and touchpoints with NFC. Real engagement data for renewal conversations.
Bilingual activations and cross-border fan engagement. NFC experiences work in any language — just update the content.
Built for the pace and culture of soccer.
Soccer has tight activation windows. NFC engagement is instant — no app download delays, no form friction. Perfect for match day pace.
No app download means no language barrier in the app store. NFC tap → browser opens in the fan's language → content delivered.
MLS regular season, playoffs, Leagues Cup, international friendlies — one fan engagement platform that works across all of it.
20 minutes to see how NFC works for soccer. We'll walk through scarves, match day activations, and supporter engagement.
Book a Demo