For Sponsors

See Exactly What Your
Sponsorship Dollars Delivered

Real-time attribution. Zero guesswork.

Request a Sponsor Portal Preview
Verified Every tap is a real person — not an impression estimate
Live Data flows during the game — not in a post-season deck
Shareable Share a link with your sponsor — they see their own ROI data

The Problem

Stadium sponsorships are expensive. Proving they worked has always been nearly impossible.

You're flying blind on activation ROI

You spend six or seven figures on stadium activations. At season's end, your agency sends a PowerPoint with estimated impressions based on attendance headcounts. That's not attribution — that's a guess multiplied by another guess.

Estimated impressions

Based on total attendance — not actual fan interaction with your brand

No fan demographics

You don't know if you reached your target audience or just filled a stadium

End-of-season lag

By the time you get data, renewal decisions have already been made on gut feel

The Vonga Solution

NFC-enabled merchandise creates a direct, verified data channel between your activation and the fan.

Every tap is a measurable engagement event

When a fan taps their NFC-enabled jersey, hat, or other branded merch item, Vonga logs a verified engagement event — complete with timestamp, location, and device type. Not an estimate. A real person, in a real place, engaging with your brand at a specific moment.

That data flows into a live sponsor portal you can access anytime, share with your team, and hand directly to your CMO to justify next year's budget.

How it creates the data channel

1

NFC chip embeds in merch at production

Your branded items — jerseys, caps, scarves — carry an NFC tag during production. No change to look or feel.

2

Fan taps — engagement logged instantly

No app needed. No friction. Phone to tag, browser opens, engagement recorded.

3

Live portal updates in real time

Your sponsor portal updates as fans engage — during the game, during the season, across every activation.

What this replaces

PowerPoint recap decks → Live portal
Estimated impressions → Verified taps
End-of-season reports → Real-time data
Headcount × guess → Fan-level data
Gut-feel renewals → Data-backed decisions

What You'll See in Your Portal

A dedicated portal for each sponsor — live engagement data, updated in real time, shareable with one link.

Vonga Sponsor ROI Dashboard — live engagement metrics, fan attribution, and real-time sponsor portal

Engagement Metrics

Total taps, unique fans reached, repeat engagements, engagement rates, and how your activation performed across sponsors and over time.

Attribution Data

Which merch items drove the most engagement, which content resonated, and how each sponsor's activation compares within your program.

ROI Dashboard

Your live sponsor portal — updated as data comes in. Share the link instead of a deck. Engagement rates, impression counts, and sponsor performance at a glance.

Ready to See a Live Portal?

We'll walk you through a live demo portal — real engagement data from a sample program — so you can see exactly what you'd send to sponsors for renewal conversations.

Request a Sponsor Portal Preview

20-minute call. We'll show you the portal, walk through a sample activation report, and answer any questions about attribution methodology.